We design experiences so you create, achieve, and enjoy more.
FUNCTIONAL VALUES
01
EASE OF USE
Thoughtfully designed product experiences that are innovative but intuitive.
02
QUALITY
Stands up to real life use. Superior quality and reliability that provides peace of mind.
03
PERFORMANCE
Precision engineering and increasingly intelligent software to deliver continually improving performance.
Smart yet friendly. Honest and assuring. Let’s keep our brand communications short and to the point.
YOUTHFUL
Use contemporary settings and props, and interesting, spirited people.
VIBRANT
Follow our color palette to create bold, energetic images
CONFIDENT
Capture dynamic angles, striking shapes, and tight details of our products.
We create our imagery as thoughtfully as we design our products.
Brand Elements
These are the elements that create our brand:
– Brand Personality
– Logotype & Multi-brand logo lock-up
– Color
– Typography
– Tone of Voice
– Imagery
– Icons
– Illustrations
– Video
Applications
These are the applications of the brand:
– SET Model and Templates
– Instore Retail
– Online Retail
– Collateral
– Environments and Events