We design experiences so you create, achieve, and enjoy more.
FUNCTIONAL VALUES
01
EASE OF USE
Thoughtfully designed product experiences that are innovative but intuitive.
02
QUALITY
Stands up to real life use.
Superior quality and reliability that
provides peace of mind.
03
PERFORMANCE
Precision engineering and increasingly
intelligent software to deliver continually
improving performance.
Smart yet friendly.
Honest and assuring.
Let’s keep our brand
communications short
and to the point.
YOUTHFUL
Use contemporary
settings and props,
and interesting,
spirited people.
VIBRANT
Follow our color
palette to create bold,
energetic images
CONFIDENT
Capture dynamic
angles, striking shapes,
and tight details of our
products.
We create our imagery
as thoughtfully as we
design our products.
Brand Elements
These are the elements that create our brand:
– Brand Personality
– Logotype & Multi-brand logo lock-up
– Color
– Typography
– Tone of Voice
– Imagery
– Icons
– Illustrations
– Video
Applications
These are the applications of the brand:
– SET Model and Templates
– Instore Retail
– Online Retail
– Collateral
– Environments and Events